13 January 2015

general general 2

Paper One, given on 13 January 2015, included presentations from:

Sachiko Ikenaga; Jungwha Kim, Professor, Graduate School of Culture Technology, KAIST, Ji-yeon Yang, Professor, Curatorial Studies and Art Management, Dongduk Women’s University, Yang Ki, Head of Exhibition Division, National Folk Museum of Korea, Vanya Lee, Curator, National Folk Museum of Korea, Sonju Park, Independent Researcher and Chahye Son, PhD Candidate, Donduk Women’s University; and Motoko Okumoto.

Paper 1-1

Sachiko Ikenaga

Approaches to new idea of exhibit on ‘negative legacy’ including discrimination and prejudice: case study to Hansen’s disease


Some diseases have a ‘negative legacy’, such as discrimination and prejudice, because of misinterpretation about them. Using a case study of Hansen’s disease (leprosy), I consider new approaches to an exhibition in a museum, which rather than asking the audience to ‘pass down the correct history’, it encourages them to ‘learn about human rights’. Additionally, I briefly look at ideas around the representation of history.


Paper 1-2

Jungwha Kim; Ji-yeon Yang; Yang Ki; Vanya Lee; Sonju Park; and Chahye Son

Professor, Graduate School of Culture Technology KAIST; Professor, Curatorial Studies and Art Management, Dongduk Women’s University; Head of Exhibition Division, National Folk Museum of Korea; Curator, National Folk Museum of Korea; Independent Researcher; and PhD Candidate, Donduk Women’s University

Exhibition making as cultural mediation process to redefine and share the values of family tradition in Korea: A case study on “Head Family” exhibition of the National Folk Museum of Korea


This analysis is based on the Jongga (head family) exhibition of the National Folk Museum of Korea (NFMK) to show how an exhibition-making process, during which the curators work as cultural mediator, shapes (or re-shapes) and shares the concept and values of intangible living heritage. A jongga is head-family of the eldest son, responsible for all families of the same genealogy, which must keep all traditional rituals for ancestors. This blood-rooted family system has been maintained for centuries. Contrary to previous exhibitions about jongga that focused on showing the precious collections of particular families, NFMK took this time a different approach on the theme recognizing this family tradition as intangible living heritage of Korea. Curators through dialogues with scholars as well as jongga families and also with the public extracted various concepts and meanings of this tradition in contemporary society. Stories from all parts were primed. We, museum researchers from, outside the NFMK, have attended most meetings and field trips to observe the exhibition making process. As a result, we found that the roles of curators have been placed as cultural mediators not only in understanding and interpreting artefacts, but also in constructing partnerships and collaborations with concerned communities. As such, the idea of intangible living heritage, continuing and evolving contemporary society, could have been shaped (or re-shaped) and shared.


Paper 1-3

Motoko Okumoto

A Text Mining Study of Audiences’ narratives in Museums


In this presentation, a method of text mining to analyse free description of narratives of museum audiences quantitatively will be talked about. To measure museum experiences of audiences quantitatively, many previous studies used nominal questions or interval questions. However, museum experiences are various and complicated; therefore it would have been inadequate to research such museum experiences using only closed questions.

Open-ended questions, like free description and narratives, allows visitors to be able to talk about their experiences more freely, such data is very useful to understand their experiences. However such data had been analysed qualitatively, therefore it is difficult to analyse a whole tendency or categorize features. The method of text mining analysing text date statically will be introduced and considered the potential of this method to use for research of museum experiences in this presentation.

This presentation shows some examples to analyse visitors’ narrative for museum objects using text mining and discuss about features and challenges of this method.


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