14 January 2015

IMG_8517 IMG_8504

Paper Two, given on 14 January 2015, included presentations from:

Cheng-Yi Shih, PhD Researcher, School of Museum Studies, University of Leicester; Tom Duncan, PhD Researcher, Architect and Exhibition Designer, School of Museum Studies, University of Leicester; Mai Onishi, Assistant Curator, Kawasaki City Museum.


Paper 2-1

Cheng-Yi Shih

PhD Researcher, School of Museum Studies, University of Leicester

Altering meaning of museum architecture through use: A preliminary study


Nowadays, most of the discussions on museum architecture often focus on the design concepts or the final form of museum architecture or the evaluation of architectural performances. Nevertheless, informed by architectural theories and historic studies, in particular, Jonathan Hill’s point that architecture is made both by design and use, the paper attempts to explore how various spatial uses/users of a museum ‘remake’ museum architecture. Thinking museum architecture and museum making in this perspective, how an administrative organization and other diverse users significantly reshape museum architecture and create new meanings to the museum in their own ways of occupation forms the foundation of the paper.

This preliminary exploration will take a look at Treasure Hill Artist Village, an unconventional case combining urban history preservation of grassroots and art practices in Taipei. The challenges resulted from the attempts to maintain the co-existence among art institution, artists, and residents, make the site a dynamic and characteristic cultural phenomenon as different social groups have adopted their own strategies to mediate the needs of other varied users and uses, and also to rewrite the meaning of the museumified venue.

The experiments on THAV help reflect on museum and exhibition making practices by rethinking some key issues, such as the ways of making a museum, relations between museum making and its locality, and exhibiting the happening instead of a framed and fixed narrative. The paper intends to illuminate the possibilities of ‘multiple authorship’ and diverse meaning written/re-written to the museum architecture in the on-going changing context of the site.

Key words: Museum architecture, user and use, meaning making, heritage conservation, multiple authorship.


I am a PhD researcher in School of Museum Studies in the University of Leicester. I hold a Master in Design in Design Academy Eindhoven and a MSc in Building and Planning in National Taiwan University. I have been working as a freelancer illustrator, designer, and exhibition maker. My research interest places on understanding the making of museum and exhibition space and its relationship to the society where these venues are or were.


Paper 2-2

Tom Duncan

PhD Researcher, Architect and Exhibition Designer, School of Museum Studies, University of Leicester

The time of film and the space of the city: Masterplanning as an interdisciplinary tool for the development of the museum experience


The masterplan is a tool for developing the strategic, narrative and planning requirements of a museum or heritage site. It contains both spatial and time based qualities, which together make up the multifaceted museum experience of the visitor. This paper will investigate how cross-disciplinary perspectives can influence the design and development of a museum masterplan. To illustrate this it will analyse two different projects a film, and an urban development project and propose how the findings can be applied to the development of a masterplan for a museum. The process of looking beyond the typology of the museum, as building or an experience can support museums to develop strategies and experiences, which allow them to become more diverse and flexible.

The film Run Lola Run (Lola Rennt) 1998 by Tom Tykwer is the story of Lola who has to collect 100.000 Deutsch Marks within twenty minutes in order to save her boyfriend’s life. The structure of the narrative is divided into three sequences. The visitor is taken on the same journey three times, each time with a different outcome and different happenings on the way.

Market Hall Nine (Markthalle Neun) in Berlin is an urban development project within a residential area of Kreuzberg. It has brought hack to life a previously disused nineteenth century market hall. The project offers a local produce market at the weekend and a street food market on a Thursday evening along with other events and functions relating to food. With minimal changes to the design of the space or appearance of the building the project has created a culinary and social hub within the community.

The medium of film with its spatial qualities and narrative structure has an affinity to the museum experience. When watching a film the viewer’s attention is carried by the sequential presentation of narrative fragments embedded in a spatial context. Similarly as the visitor to a museum moves through the museum environment they interpret sequentially the fragments of the content presented. The multiplicity of the museum experience, with its different narratives and functions could also be understood as a microcosm of the larger urban fabric. Analysing a project in the urban context may provide an indication as to how a masterplan can provide a strategy for the museum to reach out more successfully to a local community.

The third part of the paper will study a current project for a masterplan being developed by Duncan McCauley for the Castle of Vischering in Munsterland, Germany. It will analyse the key requirements of learning and entertainment for the visitor and also the identity of the  place within the region and its connection to the local community. Using the example projects the paper will attempt to establish a correlation of structural patterns and illustrate how these could contribute to enriching the masterplan both for the experience of the visitor and the identity and meaning of the heritage site in the region.


Paper 2-3

Mai Onishi

Assistant Curator, Kawasaki City Museum

A report of the interdisciplinary collaboration in the museum; Local history and architecture


This paper is a report of the challenge to find new collaborators from different fields when organising the educational projects within the exhibition ‘Kawasaki City’ at Kawasaki City Museum in 2013. The exhibition ‘Kawasaki City’ was held as the 25th anniversary of the establishment of this museum and introduced the history of industrialisation of this city in the modern period. One of the projects was for local school children and was conducted in collaboration with the professor and graduate students studying city planning at Kogakuin University. The other project was the design studio for the professors and undergraduate students studying architecture at Meiji University. It was the first attempt for this museum to undertake the workshops with the department of science and engineering. This paper is a review of these interdisciplinary projects in the museum.

Keywords: Local history museum, city planning, architecture, city design


Mai Onishi obtained a Master’s degree in Museum Studies from the University of Leicester in 2009. She conducted various educational projects at the Osaka Prefectural Museum of Yayoi Culture between 2009 and 2011. After moving to the Kawasaki City Museum, she reformed the modern history exhibition space and conducted two exhibitions; ‘Kawasaki City’ and ‘Power of Media under the War; the Sino-Japanese War and Russo-Japanese War’.


Paper Three, given on 14 January 2015, included presentations from:

Wen-Chen Chang, Graduate Institute of Museum Studies, Taipei National University of the Arts, Taiwan; Tatsuya Ogawa and Kozi Hayashi; Yurika Saito, Takahiro Iino and Norihiro Umeda.


Paper 3-1

Wen-Chen Chang

Graduate Institute of Museum Studies, Taipei National University of the Arts, Taiwan

Museums, Current Research and Public Communication – Representations of Current Scientific Research Through Museum Exhibitions and Activities


The museums have begun to concern itself with the issue of how to connect the general population with current scientific research. At the same time, the debate on the promotion of public understanding of research (PUR) has called for museums, in their plans for exhibitions and activities, to deal with currently unfolding research, research processes, controversial issues, and the relationships between scientific developments and society and culture.

This paper will, by means of literature review and case study of “Universcience” in Paris, answer the following research questions: Why should museums present scientific research in progress? What is its relationship with science and the social fabric? How do museums present scientific research in progress through exhibitions and other activities? How can this form of presentation generate connections with the public and prompt the public to participate actively in discussion?

Keywords: Science Museum, Science Center, Public Understanding of Current Research, Museum Exhibitions and Activities, “Universcience”


Wan-Chen Chang is currently an Associate Professor of the Graduate Institute of Museum Studies of the Taipei National University of the Arts, a board member of the International Committee for Museology of ICOM, and a standing board member of the Chinese Association of Museums. She is also the chief editor of Museum and Culture and a member of the editorial board of Museology Quarterly. She is the author of Sur la Muséologie (2005), The Narrative Turn of Contemporary Museum Exhibition (2014), and has published many academic papers in Chinese, English and French.


Paper 3-2

Tatsuya Ogawa and Kozi Hayashi

Science museums can connect scientists and ordinary citizens. – How can we build the everyday knowledge in the modern world?


As educators of a natural history museum and a science center located close-knit to the community, we practiced two topics of trans-science programs: food poisoning and avian influenza. These themes were chosen due to the familiarities to our daily lives and variation in stakeholders. Both programs were organized into two parts: the first part, participants study scientific knowledge. They are free to ask any questions to the guest speaker (researcher or specialist of science) regarding the topic. The second part is discussion time for all participants including the guest speaker with the facilitators, who introduce open-ended discussion which lead to active communication on the floor. In addition, post survey is taken a few days after on the participants’ actions after the programs.

According to our post survey, our practices indicate three effective outcomes; [1] participants considered such trans-science issues through multilateral aspects, [2] open-ended discussion enabled citizens to think trans-science topics through the questions which are conceived through their interests, [3] open-ended discussion also led to participants’ continuous thinking after the programs.

These results provide new insight to our understanding for roles of science museums. In addition to the traditional role to fostering citizens’ scientific literacy, creating opportunity for citizens to discuss trans-science issues can be a new role of science museums. Creating the new relationships between science specialist and ordinary citizens will be the new task of future museum educators.


Paper 3-3

Yurika Saito, Takahiro Iino and Norihiro Umeda

Three years attempt after renewal of Nature and Science Museum, Tokyo University of Agriculture and Technology


The characteristics of stored items and functions of our museum has been evolved reflecting the demands of both the university education and lifelong education throughout from its foundation. In this presentation, evolution history of Japanese museum will be presented in terms of the time variation of our museum.

Paper Four, given on 14 January 2015, included presentations from:

Wen-Ling Lin, PhD Researcher, School of Museum Studies, University of Leicester; June Chi-Jung Chu, Assistant Professor, Graduate Institute of Museum Studies, Fu Jen Catholic University, Taipei, Taiwan; Daisuke Sakuma, Curator in Chief, Osaka Museum of Natural History.


Paper 4-1

Wen-Ling Lin

PhD Researcher, School of Museum Studies, University of Leicester

Towards an agile management approach in Taiwan: How can museums navigate through the challenges arising from the marketplace?


The convergence between museums and the marketplace – a process through which the traditional functions of museums have been turned towards more commercial, recreation-focused and market-orientated foci – has increasing influence on the museum world. Some have argued that this process has resulted in the subversion of the core values and mission of museums by market-driven ideologies, while others would argue that a sharper focus on the market and the needs and desires of visitors has been and still is critical in helping museums to achieve their goals.

This growing global tendency, however, has forced many museums to make changes. The resulting conflicts and concerns create an uncertain atmosphere, and affect decision-making and practices among museums and their stakeholders. What challenges and opportunities arise from increasing convergence between museums and the marketplace? How do museums respond to these challenges and opportunities? How might the change affect museums’ internal management, such as organisational mission, values and leadership? I argue that museums need to adopt a more ‘agile management’ approach in order to navigate through the challenges and rethink the uniqueness of museum mission and values.

Whilst an increasing quantity of literature over the past twenty years has criticised market-driven ideologies within museums (Bradburne 1999, Bardburne 2001, Janes 1999, Janes 2011), many researchers have attempted to encourage the practice of business strategies, such as marketing and branding, in museums (Griffin, Abraham 2000, Runyard, French 2011). However, it seems very little research has discussed how museums’ internal management systems and structures are being reshaped in response to market-orientated policies and environments.

Drawing on management and leadership theories and current discussion in Taiwan, this research seeks to address this gap by taking several examples through which to examine the subtle evolution of museum practices over the past few decades, and to explore the ways in which these changes are perceived, adopted, resisted or reaffirmed by multiple stakeholders. Through this paper, I explore the potential for a more flexible and diverse approach to support museums in being more agile and involving more imaginative tasks which help museums better adapt to change, both internally and externally.

Keywords: Agile management, Museum Mission and Values, Leadership, Market-driven ideologies, Taiwan 


Paper 4-2

June Chi-Jung Chu

Assistant Professor, Graduate Institute of Museum Studies, Fu Jen Catholic University, Taipei, Taiwan

The relationship between museums and blockbuster exhibitions – a case study of Taiwan


Starting in the US in the late 1970s, blockbuster exhibitions have long become a stable exhibition form among major museums in advanced economies. However, the relationship between museums and blockbuster exhibitions, and how it has changed over time outside of Anglo-American practices have yet to be discussed thoroughly. By employing features of industry addressed in industrial economics, this paper aims to examine the relationship between museums and blockbuster exhibitions in Taiwan from two perspectives: first, how blockbuster exhibitions, started in museums, have expanded and grown beyond museums to become an industry of blockbuster-style exhibitions and what the features are of this new industry. Second, with the formation of the blockbuster-style exhibitions industry and socio-economic changes, this paper examines the impacts of these developments in relation to museums in Taiwan. This paper concludes that the expansion of blockbuster exhibitions from museum exhibitions to an industry is a result of the profit-seeking nature of the private sector, and that the relationship between museums and blockbuster exhibitions in Taiwan has remained largely unchanged.

Keywords: blockbuster exhibitions, Taiwan, globalization, cultural consumption, entertainment


June Chi-Jung Chu is an Assistant Professor at the Graduate Institute of Museum Studies, Fu Jen University. She received her PhD from the Department of Geography and Environment, London School of Economics and Political Science. Her research interests include museums, cultural policies and cultural economy in the comparative context. Prior to her academic career, she was an assistant curator at Taipei Fine Arts Museum and a planner at the Department of Cultural Affairs of Taipei City Government.


Paper 4-3

Daisuke Sakuma

Curator in Chief, Osaka Museum of Natural History

Coproduction of museum and citizens with special reference to activities of “Friends of Museums” as museum-based community


The Friends of Osaka Museum of Natural history, has started typical citizens’ study group at first, became active and powerful NPO, which covers wide range of communication with local societies. Now, as NPOs based on the museum user, came to be important partners for the museums. But the concepts of Friends of Museums” are vary among museums. In this article, I summarized the history of concept of museum friends, and present situation of Japanese museums’ user based communities, based on surveillance.

Paper Five, given on 14 January 2015, included presentations from:

Yoshiaki Kanayama, Hiromichi Kashiwame and Miwako Tajiri; Yasuyuki Hirai; Takashi Uchikawa and Satomi Kato.


Paper 5-1

Yoshiaki Kanayama, Hiromichi Kashiwame and Miwako Tajiri

Supporting citizen’s career designing at Noda City Museum


Based on civic movement, Noda City Museum opened in 1959 as a first registered museum in Chiba prefecture. The museum constitutes a unique collection of soy sauce brewery tools and related materials, as well as archaeological and historical good of the region. However, recently the museum was rarely used or known by the citizen, which is a frequent case of local museums in Japan. Considering the revival of the museum, Noda municipal government formed “the carrier designing of the citizen” as a policy, and made the museum as a center of career designing. The city designated a local non-profit organization (NPO) Noda Culture Square as its administrator. As a result, the management efficiency became triple, and by a certain calculation, quintuple, and the museum regained vitality.

The V-shaped recovery is fulfilled by the various exhibitions and events which try to support career designing of the citizen. At the museum, citizens are involved in study groups, become a lecturer of sessions, plan and create exhibitions, and work as volunteers utilizing the museum resources. During these activities they will look back at their own career, and exchange with other people. This report introduces a case of Japanese local “agile museum”, focusing on such specific activities.


Paper 5-2

Yasuyuki Hirai

Study on the Evaluation of Universal Museum


There is a perception gap for the concept of the universal museum between universal design researchers and museum curators and staff. While the former put emphasis on usability and accessibility, the latter concerns hands on and new ways of learning. Also, there is a gap between what museums want to exhibit and what visitors want to experience. The Universal Museum Matrix is an evaluation tool to identify those gaps for holistic understanding of the universal museum. The purpose of this study is to identify the differences of activities in universal museum approaches by using the Universal Museum Matrix to share same understanding among visitors, museum staff and universal designers, and examine the possibilities of the Universal Museum Matrix.


Paper 5-3

Takashi Uchikawa and Satomi Kato

An easily accessible Museum – In order to understand Japanese culture deeply


Our museum is lacking tools to promote the attraction of Japanese culture. As a new approach, several new partnerships and collaborations to aid the exhibitions have been planned such as dissemination of interdisciplinary academic achievements, cooperation with nearby museums and university museums.


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